Bare Essentials Book

Student Honours Project - VCD Design Research and Development Bare Essentials is a Wellington monthly publication that challenges societies current behaviour and mindset around sustainability. The project encourages the individual to take responsibility for his or her own impact upon the planet. Each issue of the magazine features a Wellington section, which introduces local culture to the publication and makes the magazine more relatable for those who live in the area. This section features information on sustainable shopping, upcoming workshops, interviews and more. I created a website that is a hub for information on sustainable living. It offers digital issues of the publication so users can read it free online. This is ideal for those who are not near the locations in central Wellington where the physical copies are distributed, or if the physical copies run out (as only a limited supply are printed). The website also offers further journal entries through a blog. As well as this I engaged my brand in social media in order to gain an audience, spread awareness, and educate people on sustainability. You can read the full Bare Essential's issue 01 publication on https://issuu.com/hello_bareessentials/docs/bare_essentials_issue_01